The Only Pillow You Need
Filled with the gold-standard of premium down, our pillow provides a perfect balance of softness and stability.
A category-leading fill power of 800 makes our pillow lighter and puffier than the one currently on your bed.
A 100% organic cotton shell gives the pillow breathability— saving you a few pillow turns every night. An ethical and sustainable production process helps you sleep better in other ways.
Made to order.
Materials
Hypoallergenic & Antimicrobial
Not all down products are treated with anti-microbial and not all our hypoallergenic – ours is. That means dogs, kids, and anything else you’d like is welcome on the bed without worries.
Sustainable
Down is an inherently sustainable material. It is naturally occurring and compostable, and all by-products from down processing are also biodegradable. All of this together means that own has the lowest carbon footprint of all insulating materials.
Ethical
By never live plucking, we save thousands of birds from needless suffering.
Responsible Down Standard Certified
The gold standard for authentic down, the Responsible Down Standard (RDS) label certifies that our partner has complied with stringent quality assurance requirements, meaning that the product you are about to purchase is made with genuine, high-quality down.
Design
Triple-Chamber Construction
The inside of the pillow has three layers— with a layer of feathers sandwiched between two layers of white down clusters. The feathers provide plump support while the down adds ample softness.
Supersoft Shell
A super-dense and poke-free, 600 thread-count, 100% organic cotton cambric shell houses our down clusters and feathers. Soft and breathable – the longer cotton fibers make for a more durable shell, meaning it’s feather poke-proof and incredibly plush and soft – everything a pillow should be.
Durable
When cared for properly, a high-quality down lasts for generations. That’s because down‘s natural durability and resilience ensures that it can be washed, dried, and easily fluffed up again back to its original, bouncy form.
Introducing Snow
We didn’t just select a color from a list of available options — we made something entirely new. We worked with our supplier to test several different shades of white. Finally, we landed on the perfect color for The Essential Down— Snow. It’s a quintessential and iconic ultra-white.
Size Guide
Standard 20″ x 28″
King 20” x 36″
The Family Down Business
When it came to our down products, we started with sourcing the world’s best down and housing it in the best material for down – a super dense, luxurious 600-thread count cotton shell. Our down products are Responsible Down Standard and Downpass certified and constructed using 100% organic cotton that is Oekotex certified.
This commitment is especially important for down products, given the stringent standards for animal welfare. In a market marred by suppliers resorting to inhumane practices, such as live-plucking, and often exaggerating fill powers and weights online, our supplier’s certification as ethical down suppliers sets us apart.
Our dedication to quality extends to the sourcing of down. We only use grade A goose down – the highest grade possible. This strategic choice results in higher quality, ensuring superior treatment in sterilization and anti-microbial treatments. In a landscape riddled with compromises, we stand firm, reflecting our commitment to ethical practices and product excellence.
Price Comparison
The Essential | Boll & Branch |
Price $95-110 | Price $159-179 |
Material Down | Fill Material Down |
Fill Power 800 | Fill Power Unknown |
Pillow Height Low | Pillow Height Low |
Shell 100% Organic Cotton | Shell 100% Organic Cotton |
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